Get ready, Swifties! Our favorite pop princess, Taylor Swift, has swapped her sold-out stadium gigs for the silver screen. And if predictions are anything to go by, she’s aiming to hit a box office home run with a $100 million opening weekend for her concert film, The Eras Tour. But listen to this; that’s just a conservative estimate!
Box office gurus are suggesting that Swift’s film debut could rake in as much as $150 million during its premiere weekend. This would not only make it the highest opening of any concert film ever but also one of the top openings of 2023. As Shawn Robbins, chief analyst at BoxOffice.com, puts it, “Taylor is in a league of her own with this release.”
The buzz around this movie is palpable, and it’s no wonder why. Many Swift fans missed out on the live concert due to exorbitant ticket prices and high demand. Now they have a chance to experience the magic on screen and likely more than once!
Paul Dergarabedian, senior media analyst at Comscore, says speculation is rife about just how massive the opening weekend will be given the unique marketing and theatrical release strategy for Swift’s concert film.
And guess what? Demand was so high that Taylor moved the release date forward from Friday to Thursday! In an Instagram post announcing early access showings in the U.S. and Canada, she quipped: “Look what you genuinely made me do.”
So far, presales for this musical extravaganza have matched up to big-ticket franchises like Marvel and Star Wars. Keep in mind; these aren’t your average movie tickets either — prices are more than 40% higher than typical releases this year.
Swift is adopting a Hollywood-style release strategy for her movie, launching it in nearly 4,000 theaters domestically. Comscore reports that this is the most extensive release for any concert film ever. But will this blockbuster have the staying power? We’ll have to wait and see.
AMC Entertainment, the film’s distributor, revealed that presales for its theaters had already crossed the $100 million mark for the full run of Swift’s film. Robbins cautions that since the film is only showing on weekends, it might skew box office comparisons after opening weekend.
But let’s not forget about the cinemas themselves. They’re set for a bump in concession sales with specialty popcorn buckets and boutique cocktails designed exclusively for Swift’s film. Plus, many theaters are planning in