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Have you heard? The 2024 edition of the digital trade show OurAfrica.Travel is all set to roll out from 5 – 9 February 2024. This event is the stylish way to kickstart the tourism show season, linking global buyers with Africa and Indian Ocean’s prime properties and suppliers.
Storm Napier, the organiser, couldn’t hide his excitement. “We’re thrilled to be on board for the 5th edition of OurAfrica.Travel,” he said. “We’re even more eager to team up again with our industry partners Wetu, ATTA, The Africa Hub, Nightsbridge, Atmosphere Marketing, Inspirational Places and Umlingo Travel PR.” But that’s not all; an exciting new function on the platform will allow multiple people in a single meeting. How cool is that?
The innovative B2B trade show was birthed during lockdown out of sheer necessity. But guess what? It has outlived the pandemic constraints and continues to provide an affordable and inclusive platform for industry players to network and do business online. Plus, it’s carbon-neutral – talk about a win-win!
“We were so chuffed when they called us ‘the industry leader of the virtual African travel trade’,” shared organiser Allie Hunt. “We’ve managed to stay relevant and much-needed in the tourism calendar, nicely complementing physical shows.”
The 2023 show was quite something with 182 exhibitors and over 440 buyers and media from across the globe participating. With over 6,500 meetings facilitated, 44,192 networking chats initiated, and more than 85,000 profile views received – it was a hit! The overwhelmingly positive feedback reinforced the importance of virtual shows on the tourism events calendar.
The 2024 show is even more exciting. Why, you ask? Because it’s an African- and Indian Ocean-focused event of such magnitude that it gives everyone a chance to connect and have their voice heard. Plus, there’s a new feature allowing exhibitors to meet multiple buyers at once! This is a game-changer for exhibitors and buyers with staff based from home or anywhere in the world.
So, are you ready to join us? Visit https://ourafrica.travel/ to register as a travel agent, tour operator, buyer